BK FREM

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True Copenhagen since 1886

Founded in 1886, BK Frem is one of Denmark’s oldest and most storied sports clubs. Throughout its long history, the club has called several neighbourhoods in Copenhagen home, and is today firmly established in Valby and Sydhavnen, where it remains a proud local institution.

To carry the legacy forward, the club’s visual identity has been carefully revitalised. The historic emblem has been redesigned for clarity, precision, and longevity, and is complemented by an updated colour palette and typeface, creating a cohesive identity across all touchpoints — from social media and match kits to signage and merchandise.

Services

Creative Direction
Visual Identity
Design Manual