Patienterstatningen

Patienterstatningen is Denmark’s national authority responsible for handling compensation claims from patients who have experienced injury or harm within the public healthcare system. Operating at the intersection of healthcare, medicine and law, Patienterstatningen ensures fair and impartial case handling, helping to bring closure to often complex and difficult human situations.

Tasked with revitalising the visual identity, we developed a design language defined by clarity and accessibility rather than visual excess – balancing institutional authority with approachability, and addressing audiences ranging from patients and healthcare professionals to the wider public.

Core elements include a new logo with a clear narrative, a refined typographic voice, a refreshed colour palette optimised for digital accessibility, and a custom illustration style with a calm, human tone. Together, these elements support communication across contexts, from complex casework to public-facing information.

Services

Visual Identity
Art Direction
Illustration
Editorial Design
Design Guidelines
Design Implementation