Bloddonorerne Danmark

Bloddonerne Danmark is an organization built on volunteerism. The purpose of the organization is to ensure the necessary blood supply for Danish hospitals, as well as to raise awareness about the cause of blood donation, in order to maintain the required number of blood donors and remain self-sufficient in blood for treatment purposes.

As part of a strategic decision to increase the visibility of Bloddonerne Danmark, a new visual identity was created, building on the legacy of the existing organizations (Giv Blod & Bloddonorerne i Danmark). The new visual identity is based on the idea that blood donation is more than just a transaction of blood — it is an act of compassion and humanity.

The work was created by a member of the Re-Public them while working at Bold Scandinavia.

Services

Naming
Creative Direction
Visual Identity
Design Guidelines
Design Implementation