RIóN

Based in Mexico City, RIóN is a leading M&A advisory firm, assisting clients with specialised financial counsel across key markets around the world. In alignment with new business strategy, we advised the firm through a full rebranding, taking the former conventional investment bank to a new position as the largest advisory firm of M&A experts in Mexican and Central American markets.

The transformation is manifested in a new company name and visual identity, merging the visual language of established corporate finance with the personality of a boutique firm. Crowning the identity is a new style of photography and a digital platform, fit for a market-leading firm.