QVARTZ

Before being acquired by Bain & Company, QVARTZ was Scandiavia’s leading consulting firm with Nordic roots and global reach. From offices across the region, the firm served leading businesses, governments, and organisations as a trusted advisor to top management and a hands-on coach for front-line employees.

In connection with a technical modification to the company name, we advised QVARTZ to go above and beyond, leading to a full and strategically merited rebrand. The result is a new company name, changed from the former Quartz+Co to the stronger and more unique QVARTZ. Following the name change, the visual identity was completely redesigned to support the firm’s new direction and claim its position as a market leader.

“The creativity of the solutions and advice has been instrumental in taking Qvartz to new heights and has had pivotal importance for our ability to attract and retain both clients and talent. It is inconceivable for me that anyone else could have delivered the creativity, relationship, and consequently the value that Re-public has created for us.” — Torsten Hvidt, Sr. Partner, Co-founder QVARTZ (now Bain & Company)