— A new suit, a new name
Qvartz is a first-tier management consulting firm with Nordic roots and global reach. From offices across Scandinavia, the firm serves leading businesses, governments, and organisations as a trusted advisor to top management, and as a hands-on coach for front-line employees.
In connection with a technical modification to the company name, we were asked for a modest update to the logo. Advising Qvartz to go above and beyond, the process instead led to a full and strategically merited rebrand. The result is a new company name, changed from the former Quartz+Co to the simpler, stronger and more unique Qvartz. Following the name change, the visual identity has been completely redesigned to support Qvartz’s new direction and claim the firms’s position as leaders within their market.
In 2020, Qvartz was acquired by Bain & Company.
German Design Award, 2018