NOR

A new brand of direct trade specialties of the Americas

NOR is a new brand of direct trade specialties of the Americas: Premium quality, fairly priced, and with a declared focus on transparency and sustainability, aiming to promote the socio-economic growth of plantation farmers and local communities. With production relationships stretching across Colombia, Guatemala, Nicaragua and Bolivia, the product range is centred around coffee and cocoa, offered as roasted beans, cold brew coffee and chocolate.

Rooted in the utilitarian aesthetic of standardised industrial packaging, the brand identity celebrates an honest and functional visual language, free of decoration and veneer. Colours, material language and typographic treatments are sourced directly from the places of production. Made by and for people who care about the specifics, information about origin, quality, processing and refinement is presented front and center, further reflecting the ideology of the business.

Photography by Tom Laffay.

SERVICES

Creative direction
Brand identity
Packaging design
Design guidelines

AWARDS

Red Dot Design Award 2018
Winner, Brand Identity

Creative Circle Award 2019
Silver, Packaging Design

Creative Circle Award 2019
Silver, Small Business Identity

Here is a selection of some of our favourite projects:

Here is a selection of some of our favourite projects:

Bøgedal Bryghus

Det Okkulte Danmark

Epinion

Folkekirken Vesterbro

Frie Grønne

Gold-Smidt Assembly

Hafnia-Hallen

HUBNORDIC

Jonas Liveröd

Kulturmonitor

Norwegian Type

QVARTZ