— Equal parts research, artwork and enlightenment
Jordens Hus is a newly established association and information project, working to raise awareness about soil — as a natural resource, a basis for life, and a medium for artistic exploration. Equal parts research, artwork, and enlightenment, Jordens Hus connects scientists, agriculturalists, philosophers and artists to develop new ideas to inform and inspire about the ground we all depend upon, but few take notice of. Aimed both at professionals and the general public, activities include seminars, talks, exhibitions, and educational initiatives.
We worked with Jordens Hus to create an identity that celebrates the diversity and nature of soil while elevating the visual language and sparking curiosity.