— The art of curation
Based in Copenhagen, Gold-Smidt Assembly is an art gallery and consulting service, collaborating with artists from around the world to offer a curated collection of contemporary fine art, for both commercial, public and residential spaces.
The identity is based on the concept of selecting and composing. Contrasting colours, textures and materials are pieced together in layered compositions, giving basis for both layout, signage and display. Designed to accommodate and support changing artistic themes and pop-up locations, the adaptive identity becomes a visual extension of the artwork it represents.
Red Dot Design Award, Winner
German Design Award, Winner