Frie Grønne
— Denmarks’ new progressive political party
Frie Grønne is a new left-wing political party in Denmark, founded to challenge the political status quo and work for a responsible climate policy, anti-racism, diversity, and equality. Behind the party stand elected members of parliament, experienced politicians, and young activists with a shared understanding of the urgency for change.
The visual identity is purposefully unconventional within the political landscape, internationally oriented by default, and celebrates ideals of diversity, inclusion, and non-conformity. Inspired by activism and protest aesthetics, bold typography elevates visual communication and messages into political statements.
SERVICES
Creative direction
Visual identity
Editorial design
Design implementation
Design guidelines
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