— Denmarks’ new progressive political party
Frie Grønne is a new left-wing political party in Denmark, founded to challenge the political status quo and work for a responsible climate policy, anti-racism, diversity, and equality. Behind the party stand elected members of parliament, experienced politicians, and young activists – all with a shared understanding of the urgency and determination for real change.
The visual identity is internationally oriented by default and purposefully unconventional within the political landscape. Through colour, language, and typography, the design celebrates ideals of diversity, inclusion, and non-conformity. Inspired by aesthetics of activism and protest, messages are visually staged through impactful typographic treatment and elevated into political statements.