Denmarks’ new climate-conscious and anti-racist political party
Frie Grønne is a new progressive political party in Denmark, founded to challenge the political status quo and fight for a responsible climate policy, anti-racism, diversity, and equality. Behind the party stand elected members of parliament, experienced politicians, and young activists – all with a shared understanding of the urgency and determination for real change.
The visual identity for Frie Grønne is internationally oriented by default and purposefully unconventional within the political landscape. Based on colour, language and typography, the design centres on reflecting ideologies of diversity and non-conformity, while staging and elevating messages into political paroles, presented with gravity and conviction.