Folkekirken Vesterbro

— A unifying identity for seven churches in the heart of Copenhagen

Folkekirken Vesterbro is the largest parish of the Danish National Church, comprising seven different churches in Copenhagen’s Vesterbro district. Serving a large and diverse congregation, activities range from traditional church functions to drag concerts, drop-in weddings, meditation ceremonies, philosophical salons as well as social work and sheltering for the marginalised.

Equal parts everyday and holy day, the identity strikes a balance between two sides of Folkekirken Vesterbro – simultaneously common and uncommon, grounded and elevated. Rather than taking centre stage, the design serves as a framework, bringing forward the messages and content of each church – allowing them to speak in their own voice, while providing a unifying identity system for the parish as a whole. At the same time, the visual language offers clarity and calmness in response to the visual overload of the bustling Vesterbro.

Through a subtle typographic modification, the cross is embedded into every written message, making the universal symbol of Christianity omnipresent, from wordmarks and signage to posters, websites, and social media.

SERVICES

Visual identity
Brand architecture
Design guidelines
Implementation

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