Folkekirken Vesterbro

A unifying identity for seven churches in the heart of Copenhagen

Folkekirken Vesterbro is the largest parish of the Danish National Church and shared communication platform for seven churches in Copenhagen’s Vesterbro district. Serving a large and diverse congregation, activities range from common church functions to drag concerts, drop-in weddings, meditation ceremonies, philosophical salons as well as social work and sheltering for the marginalised.

Rather than taking centre stage, the design serves to bring forward the content of the churches – allowing each church to speak in their own voice while providing a unifying identity system for the parish as a whole. At the same time, the visual language offers clarity and calmness in response to the visual overload of the bustling Vesterbro. Through a subtle typographic modification, the cross is embedded into every written message, making the universal symbol of Christianity omnipresent across media and platforms, from wordmarks and signage to posters and social media.

Equal parts everyday and holy day, the identity strikes a balance between two sides of Folkekirken Vesterbro – simultaneously common and uncommon, straightforward and distinctive, grounded and elevated.


Visual identity
Brand architecture
Design guidelines

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