— Combining hard facts with soft insights
In a world that is becoming increasingly data complex, Epinion is here to cut through the noise and make sense of it all. Working to understand the behaviours of people, citizens and consumers, Epinion delivers insights and targeted expertise that helps companies and institutions understand their reality.
We advised the leading Danish analyst and advisory firm on a major rebrand, resulting in a new visual identity and digital platform, fitting for a market-leading business. Expressed through contrasting geometric shapes, the design arises from Epinion’s fused approach, combining hard facts with soft insights. Because there are two sides to every story. Big data needs context to make sense. Numbers need stories — and vice versa.
“Our visual identity has been revitalised by expertly renewing and improving what worked, and letting go of what no longer brought value. But more than that, our new identity reflects the narrative of who we are, and what we do – and has provided us with a powerful tool to communicate this story both internally and externally.” — Berit Didriksen, CEO, Epinion
German Design Award, Gold
Creative Circle Award, Silver