— Combining hard facts with soft insights

In a world that is becoming increasingly data complex, Epinion is here to cut through the noise and make sense of it all. Working to understand the behaviours of people, citizens and consumers, Epinion delivers insights and targeted expertise that helps companies and institutions understand their reality.

We advised the leading Danish analyst and advisory firm on a major rebrand, resulting in a new visual identity and digital platform, fitting for a market-leading business. Expressed through contrasting geometric shapes, the design arises from Epinion’s fused approach, combining hard facts with soft insights. Because there are two sides to every story. Big data needs context to make sense. Numbers need stories — and vice versa.

“Our visual identity has been revitalised by expertly renewing and improving what worked, and letting go of what no longer brought value. But more than that, our new identity reflects the narrative of who we are, and what we do – and has provided us with a powerful tool to communicate this story both internally and externally.” — Berit Didriksen, CEO, Epinion


Brand consulting
Visual identity
Art direction
Design guidelines
Digital design


German Design Award, Gold
Creative Circle Award, Silver


Selected projects:

Here is a selection of some of our favourite projects:

1999 IPA

Bøgedal Bryghus


Det Okkulte Danmark

Dyrenes Beskyttelse

Folkekirken Vesterbro

Frie Grønne

Gold-Smidt Assembly




Jonas Liveröd

Jordens Hus

Kopenhagen Fur



Norwegian Type



Skau Reipurth