— Renewing the legacy of Animal Protection Denmark
Since 1875, Dyrenes Beskyttelse has worked to help animals in need, and promote a balanced and respectful relationship between animals, humans, and nature. We have worked with Dyrenes Beskyttelse to renew the organisation’s visual identity – respectful of the legacy and culture, and accommodating different levels of branding and communication.
The identity finds a balance between a time-honoured society founded on soft values – and a modern and professional NGO, influencing lawmakers, industry standards, and public opinion. The new design introduces a redesigned emblem and wordmark, each representing a different side of Dyrenes Beskyttelse: While the emblem embodies the history and values, the wordmark serves as the official logo, representing the modern corporate organisation. Complemented by a revitalised colour palette, distinct typography, custom icons, and more focused use of imagery, the identity aids leadership, employees and volunteers to communicate with impact, and speak with conviction.
Creative Circle Award, Bronze