Dyrenes Beskyttelse

Since 1875, Dyrenes Beskyttelse has worked to help animals in need, and promote a balanced and respectful relationship between animals, humans, and nature. We have worked with Dyrenes Beskyttelse to renew the organisation’s visual identity – respectful of the legacy and culture, and accommodating different levels of branding and communication.

The identity finds a balance between a time-honoured society founded on soft values – and a modern and professional NGO, influencing lawmakers, industry standards, and public opinion. The new design introduces a redesigned emblem and wordmark, each representing a different side of Dyrenes Beskyttelse: While the emblem embodies the history and values, the wordmark serves as the official logo, representing the modern corporate organisation. Complemented by a revitalised colour palette, distinct typography, custom icons, and more focused use of imagery, the identity aids leadership, employees and volunteers to communicate with impact, and speak with conviction.