Dyrenes Beskyttelse

Since 1875, Dyrenes Beskyttelse has been dedicated to supporting animals in need and fostering a harmonious and respectful relationship between animals, humans, and nature. In collaboration with leadership and teams, we have renewed the organisation’s visual identity, modernising the design to meet contemporary demands and ensuring strong visual communication across media and platforms.

The new visual identity balances the organisation’s longstanding heritage and values with its role as a modern, professional NGO that influences legislation, industry standards, and public opinion. Introducing a redesigned emblem and wordmark, the identity reflects the dual nature of Dyrenes Beskyttelse: While the emblem embodies the legacy and core values, the wordmark serves as the official logo, representing the corporate side of the organisation.

"The collaboration with Re-public has created renewed respect and visibility for the work of Dyrenes Beskyttelse, both internally and externally. Revising our identity has linked past and present together in a single visual narrative, maintaining respect for our legacy and DNA, and generating newfound pride in wearing our logo and emblem."

— Britta Riis, CEO, Dyrenes Beskyttelse

Services

Brand Consulting
Brand Architecture
Visual Identity
Design Implementation
Design Guidelines

Awards

Creative Circle Award, Bronze